Dear Mr. President:

We thank you for your bold plan to protect kids by removing all flavored e-cigarettes from the market. This plan will help end the youth e-cigarette epidemic and spare millions of kids from the trap of nicotine addiction.

We urge you to quickly and fully implement this plan. The reason is as clear as it is urgent.

Tobacco companies are luring our kids with thousands of enticing flavors and addicting them with huge doses of nicotine. 5 million kids now use e-cigarettes. Parents and educators are scrambling to confront this crisis and urgently need your help.

New data released by your Administration shows this epidemic getting worse every day. More than 1 in 4 high schoolers now use e-cigarettes. And 1 in 9 high school seniors use e-cigarettes on a near-daily basis, a strong sign of addiction.

Halting this crisis means swiftly following through on your Administration’s plan to pull flavored e-cigarettes off the market. It means standing strong against pressure from the tobacco industry. Above all, it means taking bold action to spare our kids from a lifetime of addiction and the perils that come with it.

You have an opportunity to break this cycle, make history, and prevent Big Tobacco from recruiting a new generation of lifelong customers. We’re asking you to seize it and end the youth e-cigarette epidemic.

Thank you.