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The Latest

See how the youth e-cigarette epidemic is endangering kids, and what we’re doing to fight back before it’s too late.

2020 Monitoring the Future Survey Confirms Youth E-Cigarette Use Remains an Epidemic – It’s Time to Eliminate the Flavored Products Addicting Kids

These results further demonstrate that as long as any flavored e-cigarettes are left on the market, kids will get their hands on them and we will not end this crisis. Action to eliminate flavored e-cigarettes and other flavored tobacco products that lure kids, including menthol cigarettes, is more critical than ever given the growing evidence about the impact of smoking and vaping on COVID-19.

Read More Tobacco-Free Kids | December 15th

Parents are often clueless about their children using tobacco products — especially e-cigarettes

Does your kid use tobacco? It’s more likely than you might think: Nearly 1 in 3 middle- and high-schoolers say they’ve tried a tobacco product.

Read More Washington Post | November 29th

Commentary: We must stop the the youth tobacco epidemic fueled by candy-flavored products

Easy access to kid-friendly flavored tobacco is driving today’s youth tobacco and vaping epidemic. Fruit, mint and candy flavors mask the harsh taste of tobacco, making these products highly alluring to kids.

Read More San Diego Union-Tribune | November 26th

Tobacco industry submits signatures on California referendum to block ban on flavored products sales

“We know Big Tobacco has hidden behind smoke and lies for years to hook generations of young people on deadly tobacco products, and this referendum is just one more tactic to continue the status quo. If this referendum qualifies for the ballot, we’re confident that California voters will reject Big Tobacco’s desperate attempt to keep hooking our kids for a profit. But the delay will be costly and deadly.”

Read More Los Angeles Times | November 24th

The Risks of Another Epidemic: Teenage Vaping

While most of us strive to avoid inhaling aerosols that could harbor a deadly virus, millions of teens and young adults are deliberately bathing their lungs in aerosols rich in chemicals with known or suspected health hazards.

Read More New York Times | November 23rd

Vaping Industry Echoes Big Tobacco’s Misleading Call for Science

It seems that as temperatures drop and winter descends on the Northern Hemisphere, the battle over the science of e-cigarettes will just be heating up.

Read More Scientific American | November 17th

Tobacco: All-products, all-flavors restriction is the best protection for Missoula kids

All of this shows that e-cigarettes are just the newest addition to an arsenal of tobacco products that the industry uses to addict kids. Exempting certain products or flavors allows the industry to continue targeting kids.

Read More The Missoulian | November 4th

Campaign to overturn California’s flavored tobacco sales ban accused of misleading voters

Supporters of a coming ban on the sale of flavored tobacco products in California asked the state attorney general on Tuesday to investigate complaints that people gathering signatures for a referendum to overturn the law have misrepresented the effort.

Read More Los Angeles Times | October 21st

Big Tobacco goes big in effort to quash law banning sales of flavored tobacco products

With the Nov. 30 deadline approaching for submitting signatures to qualify the measure for the 2022 ballot, the high-dollar effort has become an interesting blend of California politics and potentially huge business profits, with a dash of coronavirus shutdown tossed in for good measure.

Read More San Francisco Chronicle | October 14th

Lawsuit Aims to Ban Menthols, Big Tobacco’s Bait for Black Smokers

Activists and the American Medical Association are suing the FDA to bar the cigarette flavor, used by 86% of Black smokers.

Read More Bloomberg | October 13th
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